If you work as a marketer or if you are a founder and CEO for a new dynamic startup, then chances are you have heard of the phrase growth hacking.
Let me take a wild guess though. Even if you are aware of the term -- you are not that sure what growth hacking is and how it can help your own business grow.
In this course, we’ll take a closer look at what growth hacking is, and how can it help your startup business scale, through a series of processes that you can set up and monitor yourself.
Throughout each chapter, I will provide you with a list of the best practices for growth hacking, along with tools that will help you streamline the process.
Now, this course is not going to tell you exactly how to attain growth, or what are the exact steps you need to take to grow, rather than give you a general idea, along with a solid understanding of what growth hacking really is.
By the end of the course, you will know:
- What growth hacking is and what is its main difference with marketing,
- Who a growth hacker is and how to hire one,
- And finally how to systemise growth hacking and what processes you should follow.
At the end of the course, I will present you a successful case study from a well-known tech company that agreed to sponsor this for our course, Wistia, and break down the elements of its success, to help you find your own.
Thank you for joining me, and I really hope that you’ll find some pretty useful lessons in this course. Let’s get started!
Aggelos M, CEO and Founder of Growth Sandwich
YOU ARE ALSO GETTING
- An experiments template
- A guide to find Product/Market fit
- A template Product/Market fit user interview
- The ultimate checklist to evaluate your Growth Marketer
- A list of 500+ growth hacking tools
Aggelos has over 8 years experience in Digital and Growth marketing. Currently, he is running Growth Sandwich, the fastest growing London-based Product Growth Lab. Before turning in Product Growth and Growth Marketing, he had the chance to pass by head marketing and head digital positions in Athens and London, work with numerous tech startups but also build and run companies. In his spare time, he is consulting ambitious startups about their Growth and Business strategy.